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The brand announced its 2015 IT Girl Contest.
May 29, 2015
By: Marie Redding
Senior Editor
IT Cosmetics wants to find the next YouTube star – and plans on doing so with its new promotion, the 2015 IT Girl Contest. The brand is working with Grapevine, a media agency, to find three creative young women – and even firt-time vloggers can participate. YouTubers can enter their channels through June 14th. Entries must include a video with the theme, “Your Most Beautiful You,” uploaded to their channels from June 26th thorugh June 28th. Winners will be chosen on July 28th. Photo: It Cosmetics’ founder, Jamie Kern Lima.
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